“for the last 10 years I had a personal blog that had over 10 years accumulated over 100,000 email subscribers so when I launched a product I had a built-in audience and so that carried me doing no advertising doing no real marketing aside from just building in public”

Launch to an Existing Audience So Your First Month Is Never Zero

Dustin made $3,000 in his first month without paid ads or a PR push. The secret was a decade of building in public — a personal blog that compounded into 100K email subscribers before the product even existed. The launch itself was almost anticlimactic because distribution was already solved.