Founder Playbook
Distribution
“Our International Revenue is growing and even this grow is speeding up for example this year we like Revenue out of Rich English speaking world increased like almost 80%... my prediction that long term Flo will even more money originally than in United States.”
International Revenue Will Outgrow the US — Non-English Markets Are Accelerating
Flo grew non-English-speaking market revenue ~80% year over year while traditional English-speaking markets grew more modestly. Dmitry's prediction: international will eventually surpass the US entirely. Apps that wait until English markets plateau to invest in regional pricing and localization will be starting from zero when the window closes.
D
Dmitry Gurski
Flo HealthCEO & co-founder of Flo — #1 health app with 70M MAU and ~$300M ARR approaching; 25% of US women under 45 are monthly active users; gifted 20M+ subscriptions in 50+ countries
Sub Club by RevenueCat
Maximize Revenue with Regional Pricing — Dmitry Gurski, Flo App· 8:27