“We have given more than 20 million subscriptions like 20 million subscriptions we gifted more subscriptions than we because like now we have 6 million active subscribers maybe we have sold 10 million or so but we have given 20 million.”

Flo Gifted 20M+ Subscriptions in 50+ Countries — More Than It Has Ever Sold

In countries where women genuinely cannot afford a subscription — no credit card, or simply no disposable income — Flo unlocked the full product for free rather than leave 99%+ of users locked out. The company has gifted more subscriptions than it has ever sold: 20M gifted vs ~10M sold. There is no direct business return — only the mission alignment that makes employees and paying users more committed.