“When Spotify Netflix and apple when they double down on specific market for example Germany or then Brazil then several years after people there start to pay for Flo subscription or other subscriptions just because they get in this habit they acceptance that it's okay to pay for digital subscriptions.”

Spotify and Netflix Spending in a Country Trains Its Population to Pay for Subscriptions

Subscription acceptance is not purely a wealth or pricing problem — it's cultural. Countries where Spotify and Netflix have invested heavily in local pricing and marketing see subscription conversion rates rise for all apps several years later. Italy and Poland have decent incomes but historically low digital subscription rates because infrastructure giants haven't normalized the habit there yet.