“We reduced price significantly really significantly and it helped not just increase conversions and improve retentions but... it unlocked paid user acquisition because with this price conversions are enough to provide enough signals to networks and to get the traffic profitably.”

Cutting Brazil Prices Turned It Into a Top-3 Market — Lower Price Unlocked Profitable Paid UA

Flo significantly cut Brazil prices and saw Brazil become a top-3 or top-4 market. The unexpected multiplier: the higher conversion rate from the lower price produced enough signal quality for Meta and Google to find profitable audience segments — making paid UA work in Brazil for the first time. The right regional price doesn't just improve organic economics; it unlocks an entirely new paid acquisition channel.