“We not measuring pricing and success in pricing by conversions and it's very often a big mistake we measure pricing by influence on average revenue per user.”

Measure Regional Pricing Success by ARPU — Not Conversion Rate

A lower price can double conversions while increasing retention 3x — producing far higher ARPU than the original price despite the lower per-unit revenue. Apps that optimize pricing by conversion rate alone consistently leave money on the table. ARPU is the only metric that captures the full compounding effect of price on conversion, trial activation, and retention simultaneously.