Founder Playbook
Pricing
“In English speaking world and worldwide and because of that the pricing for iOS and Android originally may have very big difference in comparison with iOS and Android in United States or in English speaking world.”
iOS vs Android Pricing Gap Is Much Larger in Emerging Markets Than Rich Countries
In the US, Android subscribers pay maybe 15–20% less than iOS. In Brazil, the gap can be 2x or more — because wealthier Brazilians overwhelmingly use iOS while the Android base is far more price-sensitive. Applying one regional price to both platforms in a developing market leaves money on the table for iOS while pricing out Android users entirely.
D
Dmitry Gurski
Flo HealthCEO & co-founder of Flo — #1 health app with 70M MAU and ~$300M ARR approaching; 25% of US women under 45 are monthly active users; gifted 20M+ subscriptions in 50+ countries
Sub Club by RevenueCat
Maximize Revenue with Regional Pricing — Dmitry Gurski, Flo App· 2:14