“In any other business model, in SaaS, marketing and distribution are actually very important. So even at the start you should be spending a lot of your time marketing instead of like adding more features no one asked for. As a solo founder or small company, speed is one of your major advantages.”

Default to marketing time over feature time — speed is the solo founder edge

Default founder failure mode is hiding in the codebase. From day one, weight the calendar toward distribution — speed of getting in front of users is the solo founder's only structural edge over funded competitors, and it compounds with every post that lands.