“A few months ago I wanted to build my own mobile app and I paid a designer on Upwork for a decent design and it was hundreds of dollars. Every time I wanted to make a little change I had to pay him extra. I thought if I could build an AI tool around this I could save people a lot of time and money.”

Solve a problem you have paid out of pocket for — willingness to pay is already proven

Diego validated by living the pain himself — paying hundreds out of pocket for mobile app designs and getting nickel-and-dimed for every revision. Because he had already opened his own wallet for the problem, he skipped waitlists and interviews and went straight to building.