“I want to create content that only I can create that I also would enjoy to consume”

Apply the content razor before publishing

Before hitting publish, run every piece through two filters: (1) could only I have created this, and (2) would I enjoy consuming it. This blocks generic listicles ("7 Chrome extensions") while still allowing high-reach topics if you bring a personal lens. It's the cleanest test for resonance over reach-bait.