Founder Playbook

Pricing
$50 and I'll give you your money back if you write every day for 30 days so everyone who came in put $50 into a PayPal pot and I said I'll donate the rest whatever we end up

Launch with refundable accountability money

If you lack the credibility to charge for v1, use refundable accountability money instead of a real price. Collect $50 into a pot, refund anyone who completes the challenge, donate the rest. You get a real filter for serious participants without claiming to be a guru, and you validate demand with actual dollars on the table.


D
Dickie Bush
Ship30for30 / TypeshareCo-founder of Ship30for30 (10K+ students), Typeshare, and Premium Ghostwriting Academy — quit Wall Street after 9 months of daily Twitter threads.
The Bootstrapped Founder
Dickie Bush — Harness the Power of Digital Writing· 5:29
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