“we're getting to the point of our business where we're interested in decentralization where rather than focus on one product from one type of person we want multiple products so we have software we have paid newsletters we have group coaching we have cohort based courses we have digital courses”

Decentralize across product tiers to de-risk

Hitting $1M with one product to one audience is fine for year one. After that, single-product dependency becomes fragility. Stack a portfolio across price tiers and engagement levels — SaaS (low-touch monthly), paid newsletter ($20/mo info), cohort course ($500-1K), group coaching (high-touch), digital evergreen courses. Different buyers convert at different tiers and you stop being one-product-dependent.