Founder Playbook

Idea validation
over the last two years you look back and you reflect on skills you've built life transitions you've made Hobbies you've started jobs you've quit topics you've learned rabbit holes you've gone down... picture for a second that your two years ago self got to have a conversation with current you

Use the two-year test to find what to write

If you think you have nothing valuable to say, list everything you've learned, quit, started, or transitioned through in the last 24 months. Your two-years-ago self would pay for hours of that conversation, and there are thousands of people currently at that earlier stage on the internet. Write the answers your past self desperately needed.


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Dickie Bush
Ship30for30 / TypeshareCo-founder of Ship30for30 (10K+ students), Typeshare, and Premium Ghostwriting Academy — quit Wall Street after 9 months of daily Twitter threads.
The Bootstrapped Founder
Dickie Bush — Harness the Power of Digital Writing· 31:05
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