“size of the question dictates the size of the audience so something like how to be happier how to make more money is going to be a lot bigger than how to grow your Niche podcast from 2K to 10K downloads”

Size the question to size the audience

Want wider reach? Widen the question you're answering. Use top-of-funnel pieces with broad questions (happiness, money) to pull strangers in, then keep resonance content tightly niched for the existing audience. Mix both altitudes deliberately rather than picking a single one.