“The basic pricing tier was $79, the second plan was $199 which is a pro plan, the third plan was the agency plan which was $299. So whoever bought the product back then they were getting like 4 to 5 years of value.”

Set LTD tiers at $79 / $199 / $299 to mirror your future subscription plans

Devin set the three LTD tiers to map directly to the eventual basic/pro/agency subscription tiers. Framing each LTD price as ~4-5 years of subscription value created the FOMO that drove the 3-day spike, while keeping the tier structure identical to the post-LTD subscription business they wanted to grow into.