“RocketHub took 40% of the cut, which translates to around $40,000 for us. Obviously it's a big cut, but at that moment we had only one or two customers — we had almost close to $0.”

Trade 40% of launch revenue for distribution you do not have — and time-box the offer

Devin handed RocketHub 40% of LTD revenue (~$40K of the $65K). Looks brutal until you index on counterfactuals — zero customers, no audience, no ad spend, no creative team. The cut bought him an email blast to a buyer list he could never reach, paid social ads, and professionally produced screenshots and videos he still uses today. A 3-day window and 300-seat cap kept the LTD from cannibalizing subscription economics.