“One of the key things, these LTD customers actually helped us make our product launch better because they actually evangelized our product everywhere. I was not the only person talking about my product that day. We were able to become product of the week.”

Lifetime-deal buyers become the ambassador army for your Product Hunt launch

Devin sequenced launches deliberately: LTD first to build a base of paying, vocal customers, then Product Hunt months later with that base ready to upvote, comment, and share in WhatsApp groups. Product of the Week brought 50 more customers and shows why a paid launch can be the warm-up act, not the finale.