“I wrote to the subreddits for travelers because I thought that this is my main core audience”

Target Reddit Communities of Displaced Users When a Platform Shuts Down

Dennis launched primarily on Reddit, targeting subreddit communities he identified as his core audience. Even after getting blocked quickly, the post had enough exposure to generate sales within minutes. The immediate validation showed that targeting the right existing audience — people actively losing Skype — was more important than having any social media following.