“my story was of a lone engineer that was standing up to take the place of a giant company”

Craft a Compelling Underdog Narrative for Your Reddit Launch Post

Dennis knew Reddit users scroll fast and ignore anything uninteresting. He framed his launch around the David-vs-Goliath angle — one developer filling the gap left by Microsoft — which gave readers a reason to care before they even looked at the product. A compelling underdog story is what made his Reddit posts shareable and drove the virality tied to the Skype shutdown news cycle.