“You have a lot of unobvious channels — like Zapier, Make. A lot of people are using these tools for their businesses, automating. And if you can put your product onto these platforms, people will find you.”

Zapier, Make, and integration directories are non-obvious distribution surfaces

Integration directories like Zapier and Make are distribution surfaces, not just integrations. Listing your product on the platforms where target users already automate workflows pulls in qualified buyers without paid acquisition.