“I went to Google and I saw so many competitors. It means there are people paying. That was a good heuristic to evaluate… Having a niche with competitors is good — you can probably also find some numbers, see how many customers they have.”

A crowded search result means demand exists — count competitors before niching down

A crowded search result isn't a red flag — it's confirmation that buyers exist and have wallets open. Use competitor counts and rough customer numbers as a heuristic to estimate whether the niche is big enough to hit a target MRR.