“We have a monthly subscription. We have a weekly and we have [yearly] with a trial as well.”

Run A Weekly Plus Monthly Plus Trial-Annual Paywall To Catch Every Commitment Tier

Stoppr monetizes 13-25 year old women with a three-tier paywall: weekly, monthly, and annual-with-trial. Converting ~1.5% of 60K downloads into 900 paying subs at this mix drives $12K/mo — the weekly catches impulse buyers, the trialed annual locks in committed quitters.