“I went on Google Trends I was looking for a keyword such as stop sugar and because for the past five years the trend of those keywords is basically going higher and higher and higher and then I check for the same keywords on Tik Tok and Instagram and I saw that there were a ton of women influencers”

Validate A Clone Niche With Google Trends Plus TikTok And Instagram Creator Volume

David validated the niche switch before writing any code by confirming a 5-year upward search curve on Google Trends, then verifying creator-side supply on TikTok and Instagram. Two cheap signals — rising keyword + active influencers in the niche — were enough to greenlight building a clone targeted at that audience.