“It's also possible to just make cool things and have them have just enough of a business in them that it makes a good living for you, but you don't need all of that infrastructure. If you take the approach of simplicity and straightforwardness and craftsmanship early you can shift and pivot and change as you go.”

Start With Craft and Simplicity — Layer Metrics On Later

David offers an alternative to the data-first subscription playbook: begin with genuine craft, build something people enjoy using, and add monetisation when the app has proven its value. An over-engineered, metrics-driven approach from day one can eliminate opportunities that only emerge through iteration and user delight.