Founder Playbook
Pricing
“Most of what I'm having people pay me for in WidgetSmith are things like weather data, tide data, some graphical assets — things I have to pay for, there are ongoing and tangible costs. I can't make those free because then I go out of business.”
Only Charge for Features With Real Ongoing Costs
David's paywall philosophy: charge for what genuinely costs money to provide and give away everything that doesn't. This creates a paywall that feels fair rather than arbitrary — users paying for weather data understand they're covering a real API bill, not an artificial restriction. That authenticity reduces the friction of asking for money.
D
David Smith
Widgetsmith (indie)50M+ app downloads; launched 56+ apps over 13 years; Widgetsmith went #1 on App Store after TikTok viral wave; all driven without paid marketing
Sub Club by RevenueCat
Reaching 50 Million App Downloads!· 51:01