Founder Playbook
Bootstrapping
“Audiobooks would buy my time — it would start to generate enough income and at first it was like maybe it would buy me 10 hours a week that I could work on my independent stuff, and then maybe 20 hours a week, and eventually about all of my time.”
A Foundation App Buys You Time to Keep Experimenting
Rather than treating Audiobooks as a destination, David used it as a revenue runway. Even a modest baseline income — enough to buy back time from consulting — is sufficient to fuel a continuous experimentation loop. The goal isn't to build the perfect first app; it's to earn enough to keep trying.
D
David Smith
Widgetsmith (indie)50M+ app downloads; launched 56+ apps over 13 years; Widgetsmith went #1 on App Store after TikTok viral wave; all driven without paid marketing
Sub Club by RevenueCat
Reaching 50 Million App Downloads!· 5:41