“I think fewer people are searching for apps and so being in a featured list in the App Store is not the thing it used to be… a lot of my downloads are coming from the word-of-mouth version of organic rather than someone coming to the App Store with a need.”

App Store Browsing Is Dead — Word of Mouth Is the New Organic

The era of users browsing the App Store for discovery is over — most users come in with specific intent or via a recommendation. For David, App Store featuring, while still valuable, no longer drives the volume spikes it once did. Durable organic growth now requires building features that generate screenshots, shares, and genuine conversation.