Founder Playbook

Mindset
I've launched I think it's 56 or 57 apps at this point and all but about six of them have completely failed. I say that mostly because it's like I've launched more failures probably than anyone in the app store in some ways — and that's the way that you can end up with success.

56 Apps, 50 Failed — Volume Is the Path to Success

David Smith's portfolio covers 13+ years and the vast majority of attempts were financial failures. His insight is that volume of attempts — not a single brilliant bet — is what eventually produces breakout hits. A foundation app providing baseline income allows him to keep shipping without risking starvation between experiments.


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David Smith
Widgetsmith (indie)50M+ app downloads; launched 56+ apps over 13 years; Widgetsmith went #1 on App Store after TikTok viral wave; all driven without paid marketing
Sub Club by RevenueCat
Reaching 50 Million App Downloads!
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