“You should try to avoid paying Upfront for the video and most May pay half upfront this because most influencers are fantastic people but some influencers will just try and drop a half-ass video once they get the money into their account and also generally just lose all of your leverage once the payment is completed you want to try to split some of the payment so that some percent of it comes from the number of conversions that they bring you.”

Never Pay Influencers 100% Upfront — Tie Some Of It To Tracked Conversions

David structures deals to keep leverage after the wire transfer. Half upfront at most, with the rest tied to conversions tracked via coupon code or UTM, so the creator stays invested in actually making the video work rather than dropping a half-effort clip and disappearing.