“When you have Instagram or Tik Tok deliver you influencers with kind of their own algorithm you can be sure that these influencers organically will appear on people's algorithms like they're still being served up to people”

Let Instagram And TikTok Algorithms Surface Live Influencers For You

David creates a fresh Instagram account that follows influencers his ideal users already watch, then lets the algorithm surface similar creators. This filters out influencers whose reach has quietly faded so he only sponsors people whose videos still get distributed.