“to create a truly viral video you have to understand what your viewers want to see which you have to ask yourself like who are your viewers what are their interests what are they currently watching why are they watching it and how can you create content even more engaging than what they're currently watching”

Ask Users For Their Instagram Handles And Reverse-Engineer Who They Already Follow

David argues the highest-leverage research is understanding what your users already watch. He asks users for their Instagram handles, then mines who they follow to find influencers worth sponsoring and content formats worth copying.