“You want to post pretty frequently just every single day you should be posting at least one video in my opinion just farming hooks finding what works learning each time having a spreadsheet just having a bunch of different ideas for content and then cutting off branches okay these ones I've tested this thoroughly this is not working cut off these.”

Post Daily, Kill Losing Branches, And Pull Harder On What Shows Signal

David treats content as a tree of hypotheses, posting at least one video a day and tracking each hook in a spreadsheet. Branches that fail get pruned, while branches that show signal get pulled on harder until something breaks through.