“A video with 10,000 views that somehow hits the pocket of viewers that love your product and they're immediately evangelized I would say that is like very viral and you did a good job of creating content that was able to go viral in this pocket with this community that's worth infinitely more than a viral video that got a million views but it's a lukewarm meme.”

Real Virality Is Infecting The Right Pocket, Not Chasing View Counts

David redefines virality as resonance with the right pocket of viewers, not raw view counts. A 10,000-view video that evangelizes the right community beats a million-view lukewarm meme every time.