“of those maybe 30,000 people... all the headline oh another weather app I don't care even if they are potentially even my like ideal customer profile they already have three weather app subscriptions and they don't even get past the headline.”

Press Attention With Weak ICP Overlap Barely Converts — Don't Confuse Eyeballs With Buyers

Weather Up was covered by TechCrunch, 9to5Mac, MacRumors, and others — meaningful press by any indie standard. But David estimated the actual overlap between people who read those outlets, cared about weather apps, did not already have a preferred one, and were willing to pay $40 was tiny. For most consumer apps, press is a low-conversion channel unless the ICP and readership align tightly.