“instead of hundreds of words I mean you just have so little time to capture somebody's attention so the main way I pitched it was like a DM on Twitter and like hey I'm working on some really cool interactivity for weather... and I got quite a few people who are like wow that looks really cool.”

Pitch Press With a Video Demo — Journalists Pass on Text Pitches They Would Act on After One Watch

David initially intended the feature demo video for the paywall, but it was so effective at communicating the value of interactive widgets that it became his entire press pitch. Journalists who replied they no longer cover apps changed their tune after watching the clip. In a text-heavy press inbox, a 30-second visual demo does the selling work that paragraphs cannot — especially for any feature that is inherently spatial or animated.