Founder Playbook
Launching
“this is the YC advice if you have a launch that goes poorly just launch again the definition of a bad launch is nobody sees it so nobody's going to see you do it again right.”
Launch Again Immediately After a Bad Launch — A Failed Launch Is Just Invisible
The counterintuitive cure for a bad launch is another launch. Because a failed launch is invisible by definition — most people never saw it — there is almost no reputational downside to relaunching within weeks. David committed to shipping one or two new features, bundling them as a mini-relaunch, putting it on sale, and starting again. Momentum compounds; dread of a re-do is the only real obstacle.
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David Barnard
Weather Up (Contrast)Indie iOS developer with 20+ apps and ~10M downloads; host of Sub Club podcast; Weather Up 3.0 launch derailed by Apple DMA announcement on launch day after 4 years in development.
Sub Club by RevenueCat
Lessons from a Lackluster Launch — David Barnard, Weather Up· 28:30