“that's a top tip sub Club listeners if you're going to launch your app don't do it on the day that Apple announces the dma... if you put all your eggs into one big launch basket you're sometimes just going to catch a stray.”

Don't Launch on the Same Day as a Major Platform or Industry News Event

Weather Up 3.0 launched the exact hour Apple announced DMA compliance — sucking all press attention out of the room. Several journalists who planned to cover it either published early (killing the coordinated rollout) or dropped the story entirely. Any single-bet launch is exposed to random news events, whereas frequent small launches statistically average out the bad-timing risk.