“I didn't even have to talk to Brock to launch that second experiment I changed the price on App Store Connect I already had two SKUs and I set it all up in Revenue cat to run this subsequent experiment without touching code without updating the app.”

Run Paywall Experiments Without a Developer by Using Backend-Driven Paywall Tools

David is a non-technical founder who works with a developer partner. The old workflow for A/B testing a paywall meant involving the developer for every variant — days of work. By using a backend-driven paywall, he could change pricing, pre-selected plans, and run scheduled experiments entirely from the dashboard — no code change, no App Store update required. For any founder without a full-time developer, this unblocks a critical growth lever.