“Don't go build an app and have this if-I-build-it-they-will-come kind of mentality — you need some level of built-in marketing.”

Distribution Built Into the Niche Beats Marketing Bolted On After Launch

Distribution is not a marketing problem to solve post-launch — it is an architectural decision made before building. The best solo app developers pick niches with inherent distribution: hobby communities that share app discoveries, professional networks with word-of-mouth, or content channels already producing the keywords users search. Niche selection and distribution planning are the same decision made simultaneously.