Founder Playbook

Mindset
If your goal is to be the next headspace you're building a different product you need to start with some level of funding because yes competing and growing is going to be brutally hard.

Don't Try to Be the Next Headspace — You Need Funding for That Game

Trying to compete head-on with category-defining apps like Headspace, Calm, or Duolingo as a solo developer is a losing bet. Those products require massive marketing spend, brand-building, and content investment that only VC funding can fuel. The indie path requires a different strategy entirely — one where you do not need to win a category, just serve a specific audience well enough that they pay.


D
David Barnard
RevenueCatVP of Growth at RevenueCat — subscription infrastructure for 30K+ apps; solo developer who built Weather Up and other profitable indie apps
Sub Club by RevenueCat
How To Make a Living as a Solo App Developer in 2022· 0:41
More tactics from David Barnard