“I've also right away used a usability hub to run 5-second tests with two messaging and ask people what their preference is and why and what stood out. That's also really really good in refining it because sometimes you use a word that just triggers people the wrong way or people don't understand what you mean.”

When CTR is too noisy, run UsabilityHub 5-second tests on the copy

Click-through rate doesn't always correlate with monetization, and small ad budgets produce noisy results. Run 5-second qualitative tests on UsabilityHub alongside CTR tests — they catch words that trigger people the wrong way or messaging that's trying to be too smart, which raw CTR can't explain.