“If you've done that review mining and gone through all those reviews and kept a nice log of the reviews — yes you can speed it all up with AI but I really believe strongly in also just spending a few hours just completely immersing yourself in the language. You'll have this extra benefit on top of that with the messaging for the copy side of it where suddenly your language becomes more human.”

Read reviews end-to-end yourself — AI summaries strip the linguistic osmosis

AI can tag and cluster reviews 10x faster, but skipping the manual read costs you the unconscious absorption of customer phrasing. Future ad copy, landing pages, and push notifications will sound like a marketer wrote them instead of a user. Spend a few hours actually reading reviews end-to-end before letting AI summarize.