“I basically went into my dog park and just asked a load of people there who were walking their dogs... I said I'll give them a year free of it as a thank you for it and I just asked them to go through it sign up... I just put my phone record on. It was very lowkey nothing fancy.”

Find your research subjects in their natural habitat — dog park beats Zoom

Solo founders skip user testing because it feels expensive and scary. Daphne's hack: find your target user in their natural habitat (dog park for a pet app, cafe for a productivity app), trade an annual subscription or a coffee for 20 minutes, record on your phone. An hour or two yields enough friction findings to reshape your onboarding.