“After that first app I quickly realized that apps that are social are super hard to scale so I eventually moved on to utilities and tools and these are much more easy to scale as a oneman person.”

Pivot From Social Apps To Utilities Because A Solo Founder Cannot Bootstrap Two-Sided Liquidity

Connor's first app, a social events app, took 6-8 months and failed because social apps require network effects to scale. He pivoted to utilities and tools, which a solo founder can grow without coordinating two-sided liquidity, and that pivot is what unlocked seven figures in subscription revenue across his portfolio.