“here's the payw wall this payw wall has been converting really well you can see that I have a weekly and a yearly option here and the goal is to prioritize users to get the yearly option since it has the highest lifetime value per customer”

Anchor A Weekly Subscription Beside Yearly To Steer Users Toward The Higher-LTV Plan

Connor's Payout app uses a two-tier paywall — weekly and yearly — instead of monthly, and intentionally steers users toward yearly because it produces the highest LTV per customer. The weekly anchor makes yearly look like the obvious value pick at the moment of purchase.