“What I'd usually do when I'm making something brand new is go look on TikTok Instagram see if anyone's talking about the problem that you're trying to solve. You want to make sure that there's an easy path for you to market this app by looking at the comments and seeing like are people asking questions asking like how do I solve this problem.”

Mine TikTok And Instagram Comment Sections To Validate The Problem And The Distribution Channel At Once

Before building, Connor scans TikTok and Instagram for people discussing the problem his app would solve. He treats the comment section as both a validation signal and a built-in distribution channel — so he never builds something without a clear marketing path attached.