“$99 for Lifetime access seems to be the sweet spot for people, and then we have a $29 one-week option for people that are just like, hey I just need this as I'm starting my job search. But we don't want to do monthly subscriptions because I find that predatory.”

$99 lifetime + $29 weekly beat monthly subscriptions for one-shot life-event products

For products tied to one-shot life events — job hunts, weddings, moves — monthly subscriptions feel exploitative because the customer never wants them past month one. A lifetime tier plus a short-window tier captures both budgets without the recurring drip.