“You can link to your products or to your company somewhere in there, but it should not be the front and center call to action — because then people will be suspicious of your intentions, and they may not react as strongly to what is valuable content.”

Bury the CTA — the product link belongs deep inside genuinely helpful content

An overt product CTA in Reddit-style helpful content kills conversion because readers smell the pitch. Keep the link deep inside the post and make the content stand on its own — the click-through rate is higher when the audience has already been helped.