“I sat down and wrote out a whole long resume guide of dos and don'ts, and that post on Reddit blew up so much that it is now the first result on Google for 'resumé advice Reddit'… over the last 6 years I've given away so much of my time.”

One 2018 Reddit post became the top Google result for 'resume advice' — and a 6-year content moat

One genuinely helpful Reddit post can rank in Google for years and seed a permanent audience. The asset isn't the post — it's the thousand conversations that follow, which compound trust and become the launchpad when you finally ship a product.