“We launched it for free, we just wanted to see if people would use it… we were blown away by the usage statistics. In the first week I don't even know how many thousands of resumés for people, for totally for free.”

Launch the AI version for free first — let usage stats prove demand before pricing turns on

Charging on day one of a new AI product hides whether people actually want it. Launch fully free, watch what real usage does, then flip pricing on a week or two later once word-of-mouth has already started compounding.